Inbound Marketing is not a new concept. The first time a business asked you to come in and see them, call for more information, or promoted a special price, they were doing a form of Inbound Marketing.
However today, Inbound Marketing is about allowing your customers to find you. This is accomplished through providing content that is engaging, entertaining, and educational for them through the buyers journey.
Outbound marketing methods rely on a strategy focusing on a single message and being everywhere, for everyone, all the time. Whether they want your products or not.
Inbound Marketing focuses on you to be there when your customers are looking for you.
Inbound Marketing strategies allow you to attract your ideal customer based a buyers personas. A buyers persona is a fictitious customer. It tells you what their goals are, challenges are, their objectives, and gives a demographic breakdown.
Understanding your buyer’s needs, wants, and goals, will allow you to develop valuable content which speaks to them, answering some of their most common questions. By doing this, you are developing a relationship with the customer, and becoming a trusted partner who they turn to as they go through the buyer’s journey.
Inbound Marketing is more than a posting on social media, sending out a newsletter, or having a keyword strategy. It is understanding your customers, being there when they need you, not when it is convenient for you.