Inbound Marketing is not a new concept. The first time a business asked you to come in and see them, call for more information, or promoted a special price, they were doing a form of Inbound Marketing.
However today, Inbound Marketing is about allowing your customers to find you. This is accomplished through providing content that educates them through their buyers’ journey.
Outbound marketing methods rely on a strategy of being everywhere, for everyone, all the time. Whether they want your products or not. Inbound Marketing allows you to be there when your customers are looking for you.
An Inbound Marketing strategy allows you to attract your ideal customer based a buyer personas. A buyer’s persona is a fictitious customer. It tells you what their goals are, challenges are, their objectives, and gives a demographic breakdown.
Understanding your buyer’s needs, wants, and goals, will allow you to develop valuable educational content. Speaking with them, answering some of their most common questions. By doing this, you are developing a relationship with the customer, and becoming a trusted partner who they turn to as they go through the buyer’s journey.
Inbound Marketing is more than a posting on social media, sending out a newsletter, or having a keyword strategy. It is understanding your customers, being there when they need you, not when it is good for you.
Here is a sample of some of the work done by Super Hero Designs.