Did you know there is a cost-effective way for you to reach your clients? Sounds good right. Wait, and did you know that those messages can be personalized so you are speaking directly to them? And what if I told you this was also measurable and results oriented? Too good to be true, right?!
Not so, Email Marketing allows you to communicate directly with your clients and prospective clients, controlling the message and seeing the results of your efforts almost instantly.
Email Marketing: Effective and Efficient
Email Marketing is one of the most cost effective and efficient ways to reach your clients and potential clients. Your ability to engage with your clients and prospective clients, obtaining that true one-on-one engagement you desire. Allowing you to connect on a personal level, answer specific questions, and keep people informed about your business.
Essential to your Inbound Marketing strategy, by allowing you to direct people specifically to where you want them to go, with the message you want to them to see.
Email Marketing has very strict SPAM laws, and with the changes to these laws in Canada and Europe, no longer can you just get an email address and then add them to your database for them to receive your monthly newsletter.
A mistake made me fall in love with this tool when I was first starting out. I realized the reach and potential it had was amazing. Ever since then I work with my clients to ensure they understand the importance of Email Marketing. The ability to communicate your message, but make it personal at the same time, shows the power this marketing tool has.
When done correctly, Email Marketing will help you increase not only your company’s brand awareness, but your company’s overall growth.